I’ve chosen Apple as they are the singular leader in the smartphone marketing arena, with a commanding portion of the 5.83 Billion device SmartPhone market (according to Gartner) and their trends lead the imagination of the billions of raving fans of their products. This client loyalty is sparked by their exceptional design, interoperability within their platform, innovative interfaces and the enduring feeling that you are part of a bigger community when you have an apple product. Additionally, there is a wide wealth of published and unpublished information within the company that would greatly inform our efforts when conducting Market Research, according to my current sources in Apple Corporation’s R&D group.
Specifically the information that we know Apple possesses is significant data about the Augmented Reality space, Voice Command navigation and Haptix. These areas would provide important groundwork to the marketing research team in a literature review.
Several techniques will be used to conduct the iGlasses Marketing Research plan, which will be detailed in the brief. Principally, we will be using on-line surveys, in-person surveys of existing Apple product users, interviews with futurists in the AI industry, Cyber-security, MarTech and the financial services markets. Sampling for surveys will come across demographics and global locations. In-person questionnaires will focus on industry experts, visionaries and AI industry experts.
IGlasses will provide users with an immersive experience, with multiple app-windows, similar to a typical iPhone, visible on the internal retina projection in both eyes. Forward looking cameras built in to the nose bridge will provide context and correction to users, such as face-mapping and matching to social media databases-I.e. LinkedIn, as well as vision correction for any user to possess better than 20/20 sight. Imagine having a zoomed in view projected directly into your eyes, taking into account any normal lens correction. Haptix will also provide sensory feedback in the form of vibration, simliar to an iphone. But imagine using iGlasses when driving long distances, and having them vibrate to ensure you stay awake during sleepy trips!
Ethical considerations will need to be examined. Potential privacy and even HIPPA concerns should follow the same concerns of any iPhone type of product. In reality, with Apple’s built-in Web AR toolkit which allows for simple integration of Augmented Reality into even a printed sign when viewed through the iPhone camera and web-browser, these iGlasses really won’t do anything an iPhone can’t already do – it will just be more discreet.
Currently, I see no market limitations to the product, nor have I come across engineering challenges that can not be dealt with. Simply put, it is now a question of What If? for industry experts and average users alike to tell us what this could mean for them, and the implications for the future.
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