Marketing Snippets
Random thoughts to improve your marketing.
Concluding Findings & Limitations with Apple
Apple, Inc. is perhaps one of the most monolithic companies in the world when it comes to organizational objectives, but not in the way that you may think. There are no committees at Apple. None. Steve Jobs described their organization in 2014 as set up like a...
Marketing Research Brief Blog MKT337
I've chosen to create a Marketing Research Brief based on Apple Corporation and something I will call iGlasses. I've chosen Apple as they are the singular leader in the smartphone marketing arena, with a commanding portion of the 5.83 Billion device SmartPhone market...
Influencers & the Decline of Western Civilization
Ok. Perhaps the title and imagery is a bit dramatic, but it sums up my view of paid influencers as it relates to the CMOs desire and need to control messaging. A recent viewing of the 60 Minutes segment called "The Influencers" (© 2016 CBS Interactive Inc) lays bare...
“The Whirlpool Effect” – How one company took a boring segment and created engaged customers
Whirlpool Corporation had a problem. They have great products in a boring consumer products segment. According to the Shorty Awards who rated Whirlpool's strategy as Best Social Media Tool, "In the past, the only reason people had to engage with Whirlpool was when...
A Day in the Life of a Digital Media Consumer
I spend most of my day on a screen of some sort. It seems to be a requirement of my nature, almost like eating. As a matter of fact, all day long I’m browsing the virtual refrigerator and cabinets that are the internet. Some of it is necessary to survive (or to...
Ethical consideration for new marketers
The American Marketing Association has a statement of ethics that sum up the golden rule as it pertains to marketing. It gives us guidance on not just what we should be doing as marketers, but what values we should hold up as the basis for any action we take. This...
SMART Goals and Marketing Campaigns
What are the goals and objectives of your Marketing Campaigns? More sales I bet? Of course. How much of an increase? Ok, got it. Now lets talk about what goals really are. They need to be SMART, and by SMART I mean: Specific Measureable Actionable (or Aspirational...
Reach Us
Sed ut perspiciatis unde omnis iste natus voluptatem.
13005 Greenville Avenue,
California, TX 70240
+22 140 006 754
contact@divifinance.com
Recent Comments