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Marketing Snippets

Random thoughts to improve your marketing.

 

What’s the point? Marketing objectives discussed…

Marketing objectives are strategies that support corporate goals. Typically, the objective of these strategies will revolve around a few over-arching categories. Sales revenue, sales volume, sales growth, market share and customer loyalty or engagement. Indeed, the...

Segmenting the Market for Better Results

MARKETING SEGMENTATION. Geographic, demographic, income and generation segments are critical to MROI TV advertising, billboards, print publications, direct mail, telemarketing, co-marketing, OTT/CTV, social media, paid Influencers, micro-influencers, event marketing,...

Nike’s Failed Brand Promise

“Brand Promise” determines how a brand is viewed in the market. (Schultz, 2016). Nike should keep this in mind as it attempts to pronounce judgement and cancel, through its marketing and branding actions, the opinions and deeply felt emotions of many consumers. Nike...

Apple Thinks Differently

Source: Apple Explained. (2021). History of the Apple Logo [YouTube Video]. In YouTube. https://www.youtube.com/watch?v=9LWWH5LiMJc Apple, Inc. was originally founded as Apple Computer, Inc. In 1976, the year of its founding, the logo on the left in the image above...

Green for Profit or Green for the Environment

As a former employee of Konica Minolta, I feel particularly well suited to discuss the CSR measures of the company, both in the US and more globally. Konica Minolta (KM) has been concerned and active in CSR measures for far longer than many other companies. In fact,...

Microsoft vs Apple: Who is the top dog?

When looking at the brand rivalry of Microsoft vs Apple, I go back in my personal history to the time I first met Bill Gates at a conference in 1978 called Wescon. It was a chance meeting, and I learned about the basic programming language interpreter that he had...

Under Armour and Over Weight

In 2014, Under Armour chose to take a bite out of a market segment that they previously had weak performance with. The women's athletics marketplace had been a disaster when Adidas attempted to market to it, and they were the number two athletic-weat brand in the...

Consumer Behavior & My Way of Thinking

If I were to categorize the type of consumer I am it would be this: an Individual consumer who is influenced by cognitive responses to the marketing I encounter. When searching for my last farm truck, for example, my attributing reliable and powerful engines to the...

Concluding Findings & Limitations with Apple

Apple, Inc. is perhaps one of the most monolithic companies in the world when it comes to organizational objectives, but not in the way that you may think. There are no committees at Apple. None. Steve Jobs described their organization in 2014 as set up like a...

Marketing Research Brief Blog MKT337

I've chosen to create a Marketing Research Brief based on Apple Corporation and something I will call iGlasses. I've chosen Apple as they are the singular leader in the smartphone marketing arena, with a commanding portion of the 5.83 Billion device SmartPhone market...

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